Guides: Marketing: eCommerce

Overviews & Trends

IBISWorld
Search E-Commerce & Online Auctions in the US. Each report is 25-30 pages in length, contains key statistics, and is updated regularly.

Mintel This link opens in a new window
Search for Attitudes to Internet and New Media Marketing; Online Shopping; Social Networking; or related subjects.
Along with the market research reports, search the marketing article by clicking on the "News" link in the header. User must register with gumail.

Standard & Poor's Industry Survey
Search Computers: Consumer Services and the Internet or Advertising. Basic global analysis and overview of major industries with many subject breakdowns within each industry. Statistical information includes sales, profit margin, P/E ratios, and capital expenditures. Standard and Poor's NetAdvantage also provides additional company and industry information.
For industry covered click on the blue icon beside the title.
more...less...
Advertising, Aerospace & Defense, Agribusiness, Airlines, Alcoholic Beverages & Tobacco, Apparel & Footwear: Retailers & Brands, Autos & Auto Parts, Banking, Biotechnology, Broadcasting, Cable & Satellite, Chemicals, Chemicals: Specialty, Communications Equipment, Computers: Commercial Services, Computers: Consumer Services & the Internet, Computers: Hardware,
Computers: Networking, Computers: Software, Computers: Storage & Peripherals, Electric Utilities, Environmental & Waste Management, Financial Services: Diversified, Foods & Nonalcoholic Beverages, Healthcare: Facilities, Healthcare: Managed Care, Healthcare: Pharmaceuticals, Healthcare: Products & Supplies, Heavy Equipment & Trucks, Homebuilding, Household Durables, Household Nondurables, Industrial Machinery, Insurance: Life & Health, Insurance: Property-Casualty, Investment Services,
Lodging & Gaming, Metals: Industrial, Metals: Precious, Movies & Home Entertainment, Natural Gas: Distribution, Oil & Gas: Equipment & Services, Oil & Gas: Production & Marketing, Paper & Forest Products, Publishing & Advertising, Real Estate Investment Trusts (REITS), Restaurants, Retailing: General, Retailing: Specialty, Savings & Loans, Semiconductor Equipment, Semiconductors, Supermarkets & Drugstores, Telecommunications: Wireless, Telecommunications: Wireline, and Transportation: Commercial industries.
Pew Internet & American Life Project
"The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world."
Internet Library of Law and Court Decisions
"The Internet Law Library, authored exclusively by Martin H. Samson, features extensive summaries of over 600 court decisions shaping the law of the web; providing facts, analysis and pertinent quotes from cases of interest to those who do business on the Internet and in New Media."

Statistics

Nielsen's News and Insights
Under the Top Ten you can see the data website usage. Under Reports and Downloads you can see key findings and register to see reports.
Google's DoubleClick
Read the last years annual report of display benchmarks that helps advertisers and agencies evaluate their display and rich media campaign performance against industry norms.

Marketing

Other GU Research Guides

How to Do eCommerce

Overviews & Trends

Statistics