Guides: Marketing: Articles

What does this box search?

Searches HoyaSearch, which includes Georgetown and Consortium holdings, many of the Georgetown databases, and a variety of other resources. It includes books, journal and newspaper articles, encyclopedias, images and media, and primary sources.

Advanced Search

or browse databases: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

What does this box search?

Searches the Database A to Z list for databases by title or subject matter.

What does this box search?

Searches Journal Finder for print and electronic journals, magazines, and newspapers available through Georgetown University Library.

What does this box search?

Searches the Library website, including the Blommer and Woodstock Libraries, Gelardin New Media Center, and Special Collections.

Marketing Articles

Mintel
Along with the market research reports, search the marketing article by clicking on the "News" link in the header.

PR Newswire

Core Business Articles

ABI/Inform Complete
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Business Source Complete
Full-text business publications and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Coverage goes as far back as 1886. Additional full text, non-journal content includes financial data, case studies, investment research reports, market research reports, country reports, company profiles, SWOT analysis, books, videos, major reference works, book digests, and conference proceedings.

Covers management, economics, finance, accounting, international business and more. Titles include Harvard Business Review, California Management Review, MIT Sloan Management Review and Administrative Science Quarterly.
Factiva
Limited to 5 concurrent users.
Provides worldwide full-text coverage of local and regional newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data.

Other Business Articles

Business Abstracts with Full Text
Covers all aspects of contemporary business, including accounting, taxation, foreign trade, advertising, banking, public relations, government regulations, real estate, acquisitions and mergers, insurance, communications, management, marketing, entertainment, healthcare, hospitality, tourism, oil and computers.
Wall Street Journal
Eastern edition; New York. The Wall Street Journal is the financial newspaper of record. It offers in-depth coverage of national and international finance as well as first rate coverage of hard news. Updated daily.
Emerald Intelligence + Fulltext
This source has over 130 full-text journals published by MCB University Press. Subjects include: general management, human resources, information management, library & information services, marketing, property, engineering, quality, training & education, operations, production & economics. Most of the journals have an international perspective.

Tips for Finding Articles

WHEN YOU HAVE A CITATION

To find an article when you have a citation (e.g. from a bibliography), you can search for the article title in Google Scholar, or search for the journal title in Journal Finder (search boxes at left).

If we don't subscribe to the journal, you can request a scanned copy of the article through InterLibrary Loan.

SEARCHING FOR ARTICLES BY KEYWORD

To find articles on a particular topic, use an article index, a list of which can be found on the library’s homepage under Articles & Databases. To find relevant databases, use the "Databases by Specific Subject" column.

Your search will yield a list of citations to articles, and many will link right to the articles themselves online. Look for the "Full Text," "PDF" or “Find Full Text @G” links.

Additional Guides