Guides: Marketing: Marketing Campaigns

Seasonality

Adforum This link opens in a new window
Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award.

Ad Councils Campaigns
Covering of public service advertising since 1942. Earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.

Adforum This link opens in a new window
Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award.

Vivvix This link opens in a new window
Vivvix (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years.
MRI-Simmons Insights This link opens in a new window
Limited to 10 concurrent users. Simmons now uses the "Catalyst" interface. To revert to the previous interface, log in and look for the "Launch 1.0" button in the upper-right corner.

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.