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Marketing

Marketing Articles

Core Business Articles

Other Business Articles

Tips for Finding Articles

WHEN YOU HAVE A CITATION

To find an article when you have a citation (e.g. from a bibliography), you can search for the article title in Google Scholar, or search for the journal title in Journal Finder (search boxes at left).

If we don't subscribe to the journal, you can request a scanned copy of the article through InterLibrary Loan.

SEARCHING FOR ARTICLES BY KEYWORD

To find articles on a particular topic, use an article index, a list of which can be found on the library’s homepage under Articles & Databases. To find relevant databases, use the "Databases by Specific Subject" column.

Your search will yield a list of citations to articles, and many will link right to the articles themselves online. Look for the "Full Text," "PDF" or “Find Full Text @G” links.

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