Marketing  

Along with the market research reports, search the marketing article by clicking on the "News" link in the header.

Provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. Covers finance, management, marketing, accounting, business conditions, and other business topics.

Full-text business publications and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Coverage goes as far back as 1886. Additional full text, non-journal content includes financial data, case studies, investment research reports, market research reports, country reports, company profiles, SWOT analysis, books, videos, major reference works, book digests, and conference proceedings.

Provides worldwide full-text coverage of local and regional newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data. Note: Number of simultaneous users is limited.

Covers all aspects of contemporary business, including accounting, taxation, foreign trade, advertising, banking, public relations, government regulations, real estate, acquisitions and mergers, insurance, communications, management, marketing, entertainment, healthcare, hospitality, tourism, oil and computers.

Eastern edition; New York. The Wall Street Journal is the financial newspaper of record. It offers in-depth coverage of national and international finance as well as first rate coverage of hard news. Updated daily.

This source has over 130 full-text journals published by MCB University Press. Subjects include: general management, human resources, information management, library & information services, marketing, property, engineering, quality, training & education, operations, production & economics. Most of the journals have an international perspective.