Guides: Data Services for MSB: Marketing

Market Research - Data

MRI-Simmons Catalyst This link opens in a new window
Limited to 10 concurrent users.

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.

MRI-Simmons Catalyst This link opens in a new window
Limited to 10 concurrent users.

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.
Vivvix This link opens in a new window
Vivvix (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years.
Vivvix Help Guides (PDFs in Box)

Census' Business Expenses Supplement (BES)
Compile of statistics on business operating expenses, including the cost of selected advertising and promotional services are payments made to other companies for these services which were paid directly by the establishment.