Vivvix (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years. Vivvix Help Guides (PDFs in Box)
Includes media profiles of metro markets, Magazine Monitor, Circ Report, and IAG Research. Subscription required. Earlier reports are available from MediaWeek magazine.
Public and academic libraries do not have access to full Nielsen data or Nielsen Media Research reports. Nielsen's public website provides limited data and executive summaries of reports.
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries
From the Office of Postsecondary Education of the U.S. Department of Education. "This analysis cutting tool was designed to provide rapid customized reports for public inquiries relating to equity in athletics data. The data are drawn from a database consists of athletics data that are submitted annually as required by the Equity in Athletics Disclosure Act (EADA), via a Web-based data collection, by all co-educational postsecondary institutions that receive Title IV funding (i.e., those that pa
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