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"Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace."
Read more: Consumer behavior. (2009). In C. Wankel (Ed.), Encyclopedia of business in today's world. Thousand Oaks, CA: Sage Publications. Retrieved from https://proxy.library.georgetown.edu/login?url=http://search.credoreference.com/content/entry/sagebtoday/consumer_behavior/0