Skip to main content
Search Google Scholar
What does this box search?

or browse databases: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

View of Georgetown campus from the Virginia side of the Potomac

Consumer Behavior : Overview

Defined

"Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace." 

Read more: Consumer behavior. (2009). In C. Wankel (Ed.), Encyclopedia of business in today's world. Thousand Oaks, CA: Sage Publications. Retrieved from https://proxy.library.georgetown.edu/login?url=http://search.credoreference.com/content/entry/sagebtoday/consumer_behavior/0

e-Books/ Books

Industry-Specific Handbooks