Guides: Sports Management: Sponsorship

Databases

Sports Market Analytics This link opens in a new window
Full text of current market research and industry news covering all facets of the sports industry, including sports equipment sales, participation, broadcasting, sponsorship and marketing.
Data comes from National Sporting Goods Association, U.S. Department of Commerce, various sports governing bodies, newsletters, and full-text articles from 14 magazines and newsletters published by Miller Freeman. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.

ESP Sponsorship Report

ESP Sponsorship Report provides insights, online publications, and trend reports on sports, arts, and cause and entertainment marketing. To access the report, please email the SCS Library to request login credentials. Requests for login information is available to Georgetown faculty, staff, and students only (when requesting login credentials, please use your Georgetown email address).

ESP SPONSORSHIP REPORT

To Browse: Use the tabs across the top of the site to navigate through the archives.

Features: Sponsor Category Updates, Emerging Categories, In Depths & more

Topics: Activation, Research, Selling, Strategy, Digital & more

Property Types: Arts, Associations, Fairs & Festivals, Pro Sports & more

Industries: Auto, Beverage, Consumer Electronics, Financial Services & more

Insights: Blogs, White Papers & more

Note: GUL's subscription does NOT provide access to IEG webinars.