This guide will help you find relevant information related to integrated marketing communications. It is intended to be a resource for students enrolled in the Master of Professional Studies in Integrated Marketing Communications program at the School of Continuing Studies. Ask yourself - what types of information do I need? Use the tabs across the top of this screen to locate market research or consumer behavior, search for books and articles, etc.
If you need assistance with your research, don't hesitate to contact the SCS Library.