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Password Required: Ask at the reference desk or email us from your Georgetown e-mail account for login information.Ad$pender provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years.
Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award.
Includes Cost Per Thousand (CPM), Cost Per Rating Point (CPP), Comparing CPP and CPM, Ratings, Shares, HUTs and PUTs, GRPs, TRPs, Reach and Frequency. Brand Development Index (BDI), and Category Development Index (CDI)
Including general advertising/marketing associations, magazine associations, direct marketing associations, newspaper associations, interactive associations, radio, television & cable associations, out-of-home association, auditing organizations, advertising and marketing publications, and other advertising & media sites.
The GreenBook website features the entire directory in a user-friendly and interactive format. Company listings include contact information, detailed company/facility profile, website, email, key personnel, industry affiliations, special products and services, and branch office locations.