Skip to main content
Suggested Subject Headings
ProQuest Ebook Central
ProQuest EBook Central offers access to thousands of books on a wide variety of subjects. Ebook Central is the successor to ebrary and EBL. A valid GU NetID is required for access.
Safari Books Online
Limited to 10 concurrent users
An electronic collection of over 33,000 computer-related technical books. Topics range from desktop application software to network engineering and from application to theory. Publishers included are Reilly, Sams, Peachpit Press, New Riders, Microsoft Press, Cisco Press, Adobe Press, Addison-Wesley and others.
Check for books on your topic in GEORGE, the library's catalog. Search by keyword, author, title, or subject heading. To find a book by topic, search by Library of Congress Subject Headings, keywords, or try looking up a title you know and click on 'Find Similar Items' to search by the subject headings listed in the book's catalog record.
Catalog of the Washington Research Library Consortium. If a book is listed as "available," click on "Request" to have it delivered to a GU Library.
Can't Find It?
Can't locate it in George or the WRLC Catalog? Follow these directions for other loan options.
Cutting Edge Marketing Analytics
Call Number: HF5415.127 .V45 2015
Publication Date: 2014-06-30
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition.
Fundamentals of Writing for Marketing and Public Relations
Publication Date: 2010-11-29
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization.
Building a Marketing Plan
Call Number: HF5415.13 .W653 2011
Publication Date: 2011-07-15
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.
The Changing Mo of the Cmo
Publication Date: 2011-07-28
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.
Publication Date: 2004-12-08
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy.
It's Not the Size of the Data - It's How You Use It
Call Number: HF5415.2 .P39 2014
Publication Date: 2014
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.
From Great to Gone
Call Number: HF5415.2 .L67 2014
Publication Date: 2014
To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the authors call 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets and delivered to the consumer through a mix of various touch points.