Skip to Main Content

Integrated Marketing Communications

Featured E-Books

On trend : the business of forecasting the future by Devon Powers
ISBN: 9780252084690
Publication Date: 2019
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising by Aron Levin
ISBN: 9781484255032
Publication Date: 2020
Applied Strategic Marketing by Karel Jan Alsem
ISBN: 9781138332089
Publication Date: 2019
User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services by Sand, Felix van de.; Frison, Anna-Katharina.; Zotz, Pamela.; Riener, Andreas.; Holl, Katharina
ISBN: 9783030298685
Publication Date: 2020
Competitive Branding Strategies by Rajagopal
ISBN: 9783030249328
Publication Date: 2019

Suggested Subject Headings

Advertising campaigns

Branding (Marketing)

Communication in marketing

Consumers -- Research

Internet marketing

Market segmentation

Marketing -- Management

Relationship marketing

Social marketing

Social media -- Research

HoyaSearch

Search across all consortium resources with HoyaSearch!

This work is licensed under a Creative Commons Attribution NonCommercial 4.0 International License. | Details of our policy