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View of Georgetown campus from the Virginia side of the Potomac

Industries: Industry Overviews

This guide is for industries:
for products use Marketing,
for economic conditions use Economics.

New

Add your industry name to search box, i.e. d:(industry) petroleum or d:(industry) fashion

U.S. Market Research (Products) Reports

Overviews

Going Deeper

Business Information Consultant (BIC)

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Jennifer Boettcher
Contact:
Office Hours: 12:00-2:00 Wednesday at Reference Desk in Lauinger Library and by appointment
OR Join me in
Zoom Room
202 687-7495
Website Skype Contact: gu.buslib

Classification Systems

Getting to the Right Place

Description

Level

Code

Example

Guide

Database example

Retail

Sector

44 (NAICS)

 

Industry

S&P Industry Survey

Supermarket

Industry

4451 (NAICS)

Safeway

Company or Finance

Hoover

Category

Product line

2202.10.00.20 (HS)

Non-Alcoholic  Beverages

Finance or Marketing or Trade

IBISWorld

Product

Brand

Propriety

Diet Coke

Marketing or Company

Simmons

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