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View of Georgetown campus from the Virginia side of the Potomac

View of Georgetown campus from the Virginia side of the Potomac

Entrepreneurship

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Using the Library Catalog

Suggestions on how to search George

Demographic research Demographic surveys Consumers Consumers preferences Consumer behavior Brand choice Preference heterogeneity Brand inertia Brand mobility Consumers‐Attitudes Target marketing Market segmentation Blacks as consumers Male consumers Women consumers Teenage consumers Child consumers Hispanic American consumers Psychographic

To find information on a speicific indsutry or company:

e.g. Franchises (Retail trade)

Starbucks Coffee Company

Fast Food Restaurants -- United States

Food Industry and Trade

Convenience Foods

Clothing trade -- Moral and ethical aspects

Clothing and Dress

Fashion merchandising

Innovation

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