Suggestions on how to search HoyaSearch (includes books from regional libraries)
Demographic research Demographic surveys Consumers Consumers preferences Consumer behavior Brand choice Preference heterogeneity Brand inertia Brand mobility Consumers‐Attitudes Target marketing Market segmentation Blacks as consumers Male consumers Women consumers Teenage consumers Child consumers Hispanic American consumers Psychographic
To find information on a specific industry:
To find concepts:
Help build the Joseph Mark Lauinger Memorial Library's Business Collection by contributing to an endowment fund:
School of Business Administration Book Endowment Fund: Designed as a general fund used for print and electronic sources in the fields of finance, marketing, management, accounting, economics, international business, decision sciences, and business ethics. The fund can be used for monographs, serials, periodicals, databases.
John W. Snyder Book Endowment Fund: Designed to collect in the field of international business, and in particular international finance.
Louis E. Seibold Book Endowment Fund: Designed for purchase of books on foreign trade, generally current books on shipping and shipping procedures, chartering, foreign trade procedures, and international banking .
Contributions to a fund at a minimum of $300 will also provide you with a subscription to our Library Associates Newsletter be invited to Associate's events, and get book and DVD borrowing privileges . Find out more about the Library Associates program.
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