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CCTP 6044 - Digital Presence

General Research Tips

General Tips: 

  • Start with a broad search term like 'retail' or 'software' and don't hesitate to try different search terms
  • Search for conferences and professional associations in your area of interest
    • Often those professional associations have resources for people new to the field, including discussion groups and key competencies
  • Talking with experts is part of research (informational interviews)

Helpful Business Databases - For News & Trade Literature

Industry/Marketing Information

Company

Another tip: Check the company's website and look at the mission/vision statement or strategic plan, if there is one.

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