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ProQuest Ebook Central
ProQuest EBook Central offers access to thousands of books on a wide variety of subjects. Ebook Central is the successor to ebrary and EBL. A valid GU NetID is required for access.
Safari Books Online
Limited to 10 concurrent users
An electronic collection of over 33,000 computer-related technical books. Topics range from desktop application software to network engineering and from application to theory. Publishers included are Reilly, Sams, Peachpit Press, New Riders, Microsoft Press, Cisco Press, Adobe Press, Addison-Wesley and others.
Design Thinking for the Greater Good
Publication Date: 2017
David E. Smith, Center for Design Innovation: The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. Reinhold Steinbeck, Center for Design Research, Stanford University: There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general. Toni Ungaretti, Johns Hopkins School of Education: This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.
Publication Date: 2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Fusion in Computer Vision
Publication Date: 2014
This book presents a thorough overview of fusion in computer vision, from an interdisciplinary and multi-application viewpoint, describing successful approaches, evaluated in the context of international benchmarks that model realistic use cases. Features: examines late fusion approaches for concept recognition in images and videos; describes the interpretation of visual content by incorporating models of the human visual system with content understanding methods; investigates the fusion of multi-modal features of different semantic levels, as well as results of semantic concept detections, for example-based event recognition in video; proposes rotation-based ensemble classifiers for high-dimensional data, which encourage both individual accuracy and diversity within the ensemble; reviews application-focused strategies of fusion in video surveillance, biomedical information retrieval, and content detection in movies; discusses the modeling of mechanisms of human interpretation of complex visual content.
Publication Date: 2015
"Transformation design" is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls "dislodgment of the markets". Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the "re-embedding" of the market into society. What are the possible instruments and contributions of design for this new "Great Transformation"? The variety of the above questions, answers, theories, methods, ideas, and projects suggests that "transformation design" is not in fact a discipline in itself, but that it will lead to a fruitful discourse. The book attempts to form an initial position in terms of this ambitious and ethical design perspective. It also seeks to inspire the international debate to push for a project of responsible design.