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- Each group will pick a publicly-traded company (i.e., your client) and ask a strategic question for the firm. Your job is to both identify the question and address it! I want you to identify what you believe is the single largest competitive treat to that companies’ ability to sustain profits.
- Address the firm’s senior executives and inform them as to why [problem you have identified] is a threat to profitability, and what you recommend they do to address it.
- Audience is client’s senior executives; speak directly to them, not the professor. They know the industry basics already (just give enough to frame your discussion)
- 3-page summary report for the client’s senior executive team. Executive report of strategic analysis and recommendations. Audience is client’s senior executives; speak directly to them, not the professor. They know the industry basics already (just give enough to frame your discussion) Get to the point! Only 3 pages single-spaced. Salient competitive threats, not 5 Forces in excruciating detail.“Here’s what your company needs to do!”
- A presentation outlining your analysis and strategic recommendations. Based on what you have learned in the course, you should clearly deliver and support your recommendations for improving the client’s competitive position.
- There are 6-9 groups in each section. When each group presents, everyone else in the class serves as the Board of Director of the client companies. You will be evaluated not just on your presentation, but also on your role as board member.
Business Information Consultant (BIC)