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Consumer Behavior & Psychographic Research

Books

Consumer Psychology by Brian M. Young
Publication Date: 2018
The consumer culture theory of brands by Pennington, Robert
Publication Date: 2019
Consumer Behaviour and Analytics by Andrew Smith
Publication Date: 2020
Transgenerational Marketing by Rajagopal
Publication Date: 2020
Psychological Foundations of Marketing by Allan J. Kimmel
Publication Date: 2018

Browse for books on these subjects

Consumer behavior

Consumer Profiling

Consumers -- Psychology

Consumer Psychology

Consumers -- Research

Young adult consumers-Attitudes

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