Guides: Global Hospitality Leadership: Marketing & Advertising

Databases

Vivvix This link opens in a new window
Vivvix (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years.
Vivvix Help Guides (PDFs in Box)
Adforum This link opens in a new window
Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award.
Mintel This link opens in a new window
Users must create a free Mintel account in order to download executive summaries create custom PowerPoint slides of report content.
These market research reports of 100+ pages in length cover such subjects as travel, finance, food, drink, health, retailing, airlines, and lifestyles. Reports cover the United States - reports on internationally-focused reports are not available. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of 'Academic Conditions of Use' and registration are required to use this database.

Periodicals

Advertising age
Journal of destination marketing & management The Journal of Destination Marketing & Management (JDMM) aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.
Journal of hospitality marketing & management The Journal of Hospitality Marketing & Management provides a peer-reviewed outlet for contributions that further understanding, practice, and education in hospitality marketing and management. It aims to promote new ideas, models, approaches, and paradigms that contribute to the development of knowledge and theory of hospitality marketing and management. Its distinct, multifaceted approach encompasses the administrative disciplines, liberal arts, and social sciences.