Introduction to White Papers
White Papers for Dummies by Call Number: eBookISBN: 9781118497050Publication Date: 2013-03-20A fast and easy way to write winning white papers!
Elements of a White Paper
Common Types of White Papers
| Type | Purpose |
| Position Paper | Explains and advocates a standard, trend, or technology. Explains why this standard is important to the potential customer. |
| Business Benefits | Explains why potential customers need or want the product. |
| Competitive Review | Positions the product and differentiates it from competitors. |
| Evaluator’s Guide | Provides a thorough explanation of the product’s features and functionality. |
Length: White papers can be from 4 to 24 (or more) pages long. They are most often around 10 pages.
Tone: Most white papers take an authoritative tone. Some contain a marketing “spin” to boost a certain service, trend, product, or technology.
*Adapted from Gordon, M. & Graham, G. (2003). The art of the white paper. Retrieved from: http://www.gordonandgordon.com
