Common Types of White Papers
Length: White papers can be from 4 to 24 (or more) pages long. They are most often around 10 pages.
Tone: Most white papers take an authoritative tone. Some contain a marketing “spin” to boost a certain service, trend, product, or technology.
*Adapted from Gordon, M. & Graham, G. (2003). The art of the white paper. Retrieved from: http://www.gordonandgordon.com
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