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MIBP 880: Social Action Project

Professor: Michael P. Ryan


Issues to remember while searching for industry information:

# Industries dominated by publicly-traded companies will have more coverage in the press.
# If you can't find industry specific trends, factors effecting the industry's leaders, suppliers, and customers will be part of the industry trends.
# Industries that are regulated will have government sources and will be influenced by government actions.
# Know where the product or company falls on the value chain. You might have to search around it.
# When you have geographic dimensions to an industry or company, it will be harder to find information. Search in the foreign language sources (like Factiva or Lexis/Nexis or Press Display)
# Don't be afraid to use the telephone or email to talk to industry leaders or associations.

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