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Using the Library Catalog

Suggestions on how to search George

Demographic research Demographic surveys Consumers Consumers preferences Consumer behavior Brand choice Preference heterogeneity Brand inertia Brand mobility Consumers‐Attitudes Target marketing Market segmentation Blacks as consumers Male consumers Women consumers Teenage consumers Child consumers Hispanic American consumers Psychographic

Check for books on your topic in GEORGE, the library's catalog. Best place to get a "big picture" perspective on an issue. Click on the image of the cover to learn more about what is in the book.

To find information on a specific Leadership concepts:

e.g. Leadership

Educational leadership -- United States -- Case studies

Command of troops -- History -- 20th century

Executive coaching

Professional Ethics

To find information on a Human Resource concepts :

e.g.  Human capital -- Management

Personnel management -- United States

Diversity in the workplace -- United States -- Evaluation


International business enterprises -- Asia -- Employees

E-Book Collections

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