Access the Database
- Mintel This link opens in a new windowUsers must create a free Mintel account in order to download executive summaries create custom PowerPoint slides of report content.These market research reports of 100+ pages in length cover such subjects as travel, finance, food, drink, health, retailing, airlines, and lifestyles. Reports cover the United States - reports on internationally-focused reports are not available. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of 'Academic Conditions of Use' and registration are required to use this database.
Quick Search Tips
Mintel provides all aspects of market research not just consumer behavior information and statistics. There are a few key places within the database to access "consumer" specific trends and information.
1. After locating a given Report, look for the "Consumer" section.
2. If you have a specific consumer in mind, but not a specific industry or product - select the Category Overview drop-down option and pick from the Demographic list.
