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MARK 570: Consumer Behavior

Professor Hamilton

Access the Database

Quick Search Tips

Mintel provides all aspects of market research not just consumer behavior information and statistics. There are a few key places within the database to access "consumer" specific trends and information. 

1. After locating a given Report, look for the "Consumer" section. 

2. If you have a specific consumer in mind, but not a specific industry or product - select the Category Overview drop-down option and pick from the Demographic list.

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