IFC/Milken Capital Markets Scholars Program

Suggestions on how to search George

Demographic research Demographic surveys Consumers Consumers preferences Consumer behavior Brand choice Preference heterogeneity Brand inertia Brand mobility Consumers‐Attitudes Target marketing Market segmentation Blacks as consumers Male consumers Women consumers Teenage consumers Child consumers Hispanic American consumers Psychographic

To find information on a specific economic concept for a country:

e.g.  China -- Economic conditions -- 1949

Monetary Policy -- Japan

Graduate students -- Employment -- United States