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View of Georgetown campus from the Virginia side of the Potomac

View of Georgetown campus from the Virginia side of the Potomac

MARK 570: Consumer Behavior

Professor Hamilton

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Simmons Insights Tutorial

Important Note: The Simmons OneView database has transitioned to the MRI-Simmons Insights Platform. The new platform is designed to reduce the amount of time spent on data analysis and insights generation, providing improved functionality and navigation flow.

Please watch the tutorial below to learn how to use the new platform, Simmons Insights:

Introducing Simmons Insights

Or read the User Guide (v 06.19)

Citation Examples

This example assumes one has retrieved data or otherwise built a cross-tabulation using Simmons' adult survey (NHCS)

APA

In text: (MRI-Simmons, 2019)

Bibliographic citation: 

MRI-Simmons. (2019). Fall 2017 NHCS Adult Study 06-month [CONCISELY DESCRIBE VARIABLE ONE AND VARIABLE TWO]. https://mrisimmons.com

Chicago 

N: 1 MRI-Simmons, “Fall 2018 National Household Consumer Survey Adult Study 6 Month.” Accessed October 14, 2019. Simmons Insights.

B: MRI-Simmons, “Fall 2018 National Household Consumer Survey Adult Study 6 Month.” Accessed October 14, 2019. Simmons Insights.

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