The most significant data in the results is the index data. This data tells you the product, brand, or media usage compared to the average. The base number for comparison is 100. A number above 100 is greater than average, and below 100 is less than average.
Limited to 10 concurrent users. Simmons requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your NetID log in if you are off-campus.
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.
Important Note: The Simmons OneView database has transitioned to the MRI-Simmons Insights Platform. The new platform is designed to reduce the amount of time spent on data analysis and insights generation, providing improved functionality and navigation flow.
Please watch the tutorial below to learn how to use the new platform, Simmons Insights: