Case Studies (20%)
There will be two (2) case studies discussed and analyzed for this course.
This case assignment should be sent in a Word document of approximately 2-3 pages. The format for the written case memo is:
To: Use correct titles
RE: Identify subject clearly (specific and concise)
Body / Analysis
Conclusions / Recommendations
Case Study – Memo Hints / Suggestions
Writing tips --
Final Project (35%)
Group Project: 4 - 5 students per group
Students will be organized into groups early in the term of the course, and as a result of that grouping, will complete the final project in their group. The instructors will work with students to select an appropriate brand/organization for the project. The final team project will be one in which students will work with an organization (selected/approved from a list provided by the instructors) to evaluate their existing digital and social media plan and develop a new elements, new ideas and extensions for the organizations social and digital output. The new plan may include elements of the existing digital and social media plan, and it also may include new tools or platforms or new ways of using the existing tools and platforms.
The final project assignment will be built to scaffold through the course. Students must have their selection approved (week 3) and provide an outline of their plan (week 6) before presenting. Students can meet with the instructors to gain insights and evaluation before committing to the final plan.
The format for the project will follow the format of the class:
The final deliverable will be a 20-minute presentation on date designated for the final exam (tbd) and a paper of approximately 8-10 pages that describes the above elements of the project. A document with the details of the presentation and paper will be posted on Blackboard before the end of the course. In addition, more details for this Final Team Project will be discussed in class.
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