Assignment: (The Global Athlete and Brands) (15%)
Today in sports, most sport properties, products and brands are global in nature. So to, are the athletes that compete. As a result, organizations must think about a global audience when marketing their products and services. In this assignment, students will be provided with a pre-determined case in marketing and brand development for an organizational that sees sports marketing as an opportunity to expand its products and services to a wider audience. Students will prepare a response/presentation that will be submitted to the instructors. Details will be provided during the course.
Case Study – Memo Example
To: Use correct titles
RE: Identify subject clearly (specific and concise)
Body / Analysis
Conclusions / Recommendations
Case Study – Memo Hints / Suggestions
Writing tips --
Final Project (30%)
Under Armour – Social Media Strategy (Sample project – subject may change)
Group Project: 4 - 5 students per group
Final Team Project: this project will be a group assignment. The Final Project will be developing a Social Media strategic plan for Under Armour, which will include a detailed look at their primary competitors as well as brands that excel in Social Media. The groups will prepare a written Executive Summary and present it to Under Armour executives.
More details for this Final Team Project will be discussed in class.
Rough Draft due tbd.
Final Presentations to Under Armour executives – tbd.