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MARK 222: Consumer Behavior: Mintel

Professor: Karthikeya Easwar

Access the Database

Mintel User Guide

Quick Search Tips

Mintel provides all aspects of market research not just consumer behavior information and statistics. There are a few key places within the database to access "consumer" specific trends and information. 

1. After locating a given Report, look for the "Consumer" section. 

2. If you have a specific consumer in mind, but not a specific industry or product - select the Category Overview drop-down option and pick from the Demographic list.

Business Information Consultant (BIC)

Jennifer Boettcher's picture
Jennifer Boettcher
Contact:
Office Hours: 2:30-3:30 Monday and 3:30-4:30 Tuesday in Rm 172 Hariri; 11:30-12:30 Monday CCT Office in Carbarn; 4:00-6:00 Monday and 1-3 Wednesday at Reference Desk in Lauinger Library and by appointment
OR Join me in
Zoom Room
202 687-7495
Website / Blog PageSkype Contact

Citation - APA Style

Erwina, I. (2014, March). Digital Trends Spring - US.  Retrieved from Mintel Oxygen database. 

Mintel. (2010). Green Marketing - US. Retrieved from Mintel Oxygen database.