Business Information Consultant (BIC)
Jennifer Boettcher
Her/She
Contact:
202 687-7495 Website Skype Contact: gu.buslib
Office Hours: Office hours: Wednesday 1:30-4:00 in Lauinger Library and by appointment
202 687-7495
Was this Mark 220 guide helpful?
Yes: 0 votes (0%)
No: 0 votes (0%)
I have some questions: 0 votes (0%)
Total Votes: 0
Assignment
Marketing Plan
Your goal is to come up with a plan to grow a company (it can be any brand of product, service or non-profit organization) using any growth strategy you want (i.e., market penetration, market development, product development, or diversification).You need to identify a specific marketing challenge the organization is facing and propose a plan that will help the company overcome this challenge and meet certain strategic objectives. This may involve repositioning, product line extensions, brand extensions, developing a new communications approach, reaching out to a new segment, increasing retention, etc. The goal is to grow, but how you do that is up to you.
Core Business Articles
-
ABI/Inform CompleteThe most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
-
Business Source CompleteFull-text business publications and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Coverage goes as far back as 1886. Additional full text, non-journal content includes financial data, case studies, investment research reports, market research reports, country reports, company profiles, SWOT analysis, books, videos, major reference works, book digests, and conference proceedings.
-
FactivaLimited to 5 concurrent users.Provides worldwide full-text coverage of local and regional newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data.
-
Company Dossier (LexisNexis)LexisNexis Company Dossier covers more than 35 million global companies, both public and private. Under Reference link, information comes from Hoover's, Disclosure, Datamonitor, Extel, Vickers, and SGA Executive Tracker.
Company Specific
-
Mergent OnlineFull-text information on U.S. and non-U.S. companies. Includes company history, officers, subsidiaries, financial data, and annual reports. Access to SEC filings (EDGAR) back to 1993. Also includes Company Archives for historical information and US and International Industry Reports. Provides up to 30 years of historical daily international stock pricing, downloadable to Excel. Available to Georgetown alumni.
-
Investext Full from MergentInvestext from Mergent is a database of research reports by brokerage firms and analysts. The resource provides access to research reports on 42,000 global companies and 125 industries. Reports are embargoed for 14 days after publication.
