Final Group Project
In lieu of a final exam, over the course of the semester, each group will complete a set of analyses that would go into a consulting report. Due to the remote nature of this year’s course, the traditional final project that is submitted all at once at the end of the term will be broken into two
halves pertaining to what has been covered in the course thus far. The final project represents twenty-five (25) percent of your grade. Basic project details follow; more guidelines will be provided in class. Students are strongly encouraged to utilize the resources of the Georgetown Library, which are summarized in the STRT 283 Library Resources Guide, as well as Georgetown University’s Writing Center (more details on both resources in Appendix 3).
Each group will pick a publicly-traded company (i.e., your client) and ask a strategic question for the firm. Your job is to both identify the question and address it. This strategic question should involve a binary (“yes” or “no”; A or B) decision. For example, “Should company x enter this space y?” or “Should company x merge with company y?” Be creative! It can be a company you want to work for. As consultants, you must thoroughly evaluate your client’s competitive situation and prepare a summary report for the client’s senior executive team and a presentation outlining your analysis and strategic recommendations.
Your reports and your presentations will consist of an industry analysis, competitor analysis, client analysis, and strategic recommendations. The following outline includes the type of information that should be conveyed in your reports and final presentations. Your group may decide that there are additional or other relevant concepts and information to include under each section, but be sure to justify your additions/subtractions to ensure your analysis is complete, cohesive, and persuasive.
o How is the client’s industry defined? How has the industry evolved?
o What are the critical drivers of success in this industry?
o How is value created in this industry?
o Identify the client’s primary competitors and evaluate their strengths and weaknesses.
o How are the client’s competitors positioned in the industry?
o What are your client’s sources of competitive advantage and/or disadvantage?
o How have they evolved over time?
o What corporate strategies does your client use? How do these relate to the question
o Deliver 1-2 concrete strategic recommendations for improving the client’s competitive
position that addresses the strategic question you identified.
o Include a timeline for implementation and specific criteria for defining “success.”
o Clearly identify key assumptions and potential obstacles.
To ensure your group has ample time to coordinate your efforts to complete the project, your report will be split into two parts so that you can get feedback throughout the semester. Submit the selected client name and question for the final group project to Canvas by 9am on Tuesday,
September 29 th . This is also intended to ensure you are able to establish communication with your team members early in the course. Though not required, groups are encouraged to schedule a short 15-minute Zoom meeting with the instructor during the week of September 22 nd and September 24 th to discuss your selected client and strategic question, and develop a roadmap for the completion of the different components that can appropriately incorporate concepts covered in the course. We will discuss project expectations and library resources available for the final group project on Thursday, October 15 th and groups will consult the instructor in final project meetings on Thursday,
November 19 th . These meetings meant to help you address questions that may arise as you work on the final project.
As explained above, the executive summary report for the final project will be broken into two halves. The final presentations will include all four components (industry analysis, competitor analysis, client analysis and strategic recommendations) of the final project. The first part of your report will only include the industry analysis and competitor analysis described above. This part of the report must be submitted to Canvas by one group member by 9am on Thursday, November 5 th . The course material necessary to complete the first part of the report will have been covered by Thursday, October 22 nd . For the first part of the report, each group will deliver a 1-page written executive summary report with up to 3 pages of appendices.
The second part of your report will only include the client analysis and strategic recommendations described above. This part of the report must be submitted to Canvas by one group member by 9am on Tuesday, December 1 st . The course material necessary to complete the second part of the report will have been covered by Tuesday, November 10 th . For the second part of the report, each group will deliver a 2-page written executive summary report with up to 6 pages of appendices. For each report include a comprehensive reference list of all sources, including but not limited to books, databases, articles, websites, individual interviews and correspondence, television programs,
Finally, each group will deliver a presentation that covers all four components (industry analysis, competitor analysis, client analysis and strategic recommendations) included in the two reports. The presentations must be submitted to Canvas by one group member by 9am on Tuesday, December 1 st , along with the second part of your report. When each group presents, everyone else in the class serves as the Board of Directors of the client companies. The presentation, including Q & A, will last 20 - 25 minutes total (15 minutes for presentation + 10 minutes for Q & A). Groups will present their analysis and recommendations in three class sessions in early December (December
1 st , December 3 rd and December 8 th ). Presentation dates will be assigned mid-semester.
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