Full text of current market research and industry news covering all facets of the sports industry, including sports equipment sales, participation, broadcasting, sponsorship and marketing.
Data comes from National Sporting Goods Association, U.S. Department of Commerce, various sports governing bodies, newsletters, and full-text articles from 14 magazines and newsletters published by Miller Freeman. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
Users must create a free Mintel account in order to download executive summaries create custom PowerPoint slides of report content.These market research reports of 100+ pages in length cover such subjects as travel, finance, food, drink, health, retailing, airlines, and lifestyles. Reports cover the United States - reports on internationally-focused reports are not available. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of 'Academic Conditions of Use' and registration are required to use this database.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries
Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award.
Vivvix (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, internet, network TV (network, spot and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines.
Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly and annually for the past five years.