Mintel provides all aspects of market research not just consumer behavior information and statistics. There are a few key places within the database to access "consumer" specific trends and information.
1. After locating a given Report, look for the "Consumer" section.
2. If you have a specific consumer in mind, but not a specific industry or product - select the Category Overview drop-down option and pick from the Demographic list.
Erwina, I. (2014, March). Digital Trends Spring - US. Retrieved from Mintel Oxygen database.
Mintel. (2010). Green Marketing - US. Retrieved from Mintel Oxygen database.