Skip to main content
Search Google Scholar

or browse databases: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

View of Georgetown campus from the Virginia side of the Potomac

View of Georgetown campus from the Virginia side of the Potomac

Consumer Behavior : Mintel

Mintel User Guide

Access the Database

Quick Search Tips

Mintel provides all aspects of market research not just consumer behavior information and statistics. There are a few key places within the database to access "consumer" specific trends and information. 

1. After locating a given Report, look for the "Consumer" section. 

2. If you have a specific consumer in mind, but not a specific industry or product - select the Category Overview drop-down option and pick from the Demographic list.

Citation - APA Style

Erwina, I. (2014, March). Digital Trends Spring - US.  Retrieved from Mintel Oxygen database. 

Mintel. (2010). Green Marketing - US. Retrieved from Mintel Oxygen database.