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Consumer Behavior : Polling the Nations

Access the Database

How to Conduct a Search

Using the Search Function by Entering Search Criteria

  • Click Switch to Search by Entering Search Criteria to display the search template.
  • Enter search terms in any one or all six search fields.
  • Click on Search to display the records that match the search criteria.
  • The default will display a list of records. To go directly to each full record click on Go directly to questions.
  • Click on Reset to clear the previous/existing search from the search template.
  • Records will be displayed in chronological order, most recent date first.

Using the Search Function with Dropdown Lists

  • Click on the drop down arrow of the Topics or Sources or Universe fields to select one or more search criteria.
  • Enter additional search terms, if needed, in the other search fields.
  • Click on Search to display the records that match the search criteria.
  • The default will display a list of records. To go directly to each full record click on Go directly to questions.
  • Click on Reset to clear the previous/existing search from the search template.
  • Records will be displayed in chronological order, most recent date first.

Using the Search Function to Locate a Question

To find questions with identical wording, copy the question without the question mark and paste it in the search field. You will also need to check to make sure that none of the Boolean connector words ("and", "or", "not") are part of the question. If any of these words or a question mark is included, the search will be recognized as a Boolean indicator thereby negating the search.

About Polling the Nations

Polling the Nations is a compilation of more than 18,000 surveys conducted by over 1,700 polling organizations in the United States and 100 other countries from 1986 to the present time.

The pollsters included in the database are:

  • US polling organizations e.g., Harris Poll, Field Poll
  • Universities e.g., Marist Institute, Quinnipiac University
  • Newspapers e.g., New York Times, Wall Street Journal
  • Television news organizations e.g., ABC, CBS, NBC, Fox, CNN
  • International polling organizations e.g., Pew Global Attitudes

Each of the 600,000 records reports a question asked and the responses given. Also included in each record is the polling organization that conducted the work, the date the interviews were conducted, the release date of the information, the sample size and the universe.

All the surveys reported were conducted using scientifically selected random samples. Callers to 900 numbers, readers who clip surveys from newspapers or magazines to send in, or other self-selected respondents are not included in the database.

Citing Polling Data

APA Style 

Author/Rights-holder. (Year of publication). Title of data set [Data set]. Producer, Distributor (if different from author) [Producer/Distributor as applicable]. Retrieved from http://