MARK 570: Consumer Behavior

Limited to 10 concurrent users.

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population.

Users must create a free Mintel account in order to download executive summaries create custom PowerPoint slides of report content.
These market research reports of 100+ pages in length cover such subjects as travel, finance, food, drink, health, retailing, airlines, and lifestyles. Reports cover the United States - reports on internationally-focused reports are not available. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of 'Academic Conditions of Use' and registration are required to use this database.

formerly Global Market Information Database
Global in scope, Euromonitor's Passport provides lifestyle statistics and reports, market data and analysis, and market forecasts. Details include expenditure patterns, viewing time per medium and demographics. Use the search box in the upper left corner to find an industry.

LexisNexis Company Dossier covers more than 35 million global companies, both public and private. Under Reference link, information comes from Hoover's, Disclosure, Datamonitor, Extel, Vickers, and SGA Executive Tracker.