- Libraries & Spaces
Each group will be assigned a publicly-traded company (i.e., your client). As consultants, you must thoroughly evaluate your client’s competitive situation and prepare (a) a 3-page summary report for the client’s senior executive team and (b) a presentation outlining your analysis and strategic recommendations. Both the report and the presentation must address the following:
INDUSTRY ANALYSIS: How is the client’s industry defined? How has the industry evolved? What are the critical drivers of success in this industry?
COMPETITOR ANALYSIS: Identify the client’s primary competitors and evaluate their strengths and weaknesses.
CLIENT ANALYSIS: What are your client’s competitive advantages and/or disadvantages? How have they evolved over time?
STRATEGIC RECOMMENDATIONS: Deliver 1-2 concrete strategic recommendations for improving the client’s competitive position. Must be plausibly implemented within a reasonable timeframe.
Include a timeline for implementation and specific criteria for defining “success.”
Clearly identify key assumptions and potential obstacles.
There will be 6-8 groups and 3-5 clients in each section; 2 groups will be assigned as consultants to each of the clients. Both groups will prepare strategic recommendations and a presentation for the client. On presentation day, one group will be randomly selected to present for each client and the other group will assume the role of the client’s senior executive team. The presentation, including Q & A, will last 30 minutes total (15 minutes for presentation + 15 minutes for Q & A). Presentation dates and clients will be assigned mid-semester.
Each group will deliver (a) a 3-page executive summary report, (b) electronic and paper copies of all presentation materials and (c) a comprehensive reference list of all sources, including but not limited to books, databases, articles, websites, individual interviews and correspondence, television programs, etc.